Brand Guidelines
limited.live sits at the intersection of premium streetwear and Web3 infrastructure. The brand reflects that. Clean, intentional, and built to hold weight across every surface it appears on. These guidelines ensure consistent representation across all touchpoints.
Logo Usage
The correct spelling is limited.live. All lowercase, with a period between the two words. Always use this exact format in written copy. The logomark can be used independently when space is limited.
Spacing
Maintain a clear space around the logo equal to the height of the logomark on all sides. This ensures the logo remains legible and visually distinct in any context.
Contrast
The logo should always be placed on backgrounds with sufficient contrast. Use the white logo on dark backgrounds and the dark logo on light backgrounds. Avoid placing the logo on mid-tone or busy surfaces.
Co-branding
When the limited.live logo appears alongside a partner project logo, both should be given equal visual weight. Use a vertical divider or adequate spacing to separate the two marks. Never overlap or interlock logos.
Misuse
To maintain brand integrity, avoid any of the following modifications to the logo.
Color Palette
Blue is the primary brand color. It is used for interactive elements, accents, and key brand moments. The palette supports both dark and light themes, with warm cream tones used in light mode to differentiate from standard white interfaces.
Type System
limited.live uses a three-font system. Inter for body and interface text, DM Serif Display for display headings, and Space Grotesk for labels and accents. All fonts are loaded via Google Fonts through Next.js.
DM Serif Display
font-display
Headings, hero text, section titles
Inter
font-inter
Body copy, navigation, interface elements
Space Grotesk
font-space
Labels, eyebrows, tracking-heavy elements
Scale
Hero
Aa
H1
Aa
H2
Aa
Body
The quick brown fox jumps over the lazy dog.
Label
PREMIUM STREETWEAR
Logo Downloads
Each logo variant is available in SVG and PNG formats. Use the Copy SVG button to grab the markup directly, or download the file. Transparent versions are provided for compositing over imagery and non-standard backgrounds. Always use the provided files rather than recreating or tracing the logo.
White on Black
Primary dark background usage
White on Blue
Brand surface usage
Black on White
Light background usage
Black on Cream
Light theme background
Blue on Black
Accent on dark surfaces
White on Transparent
Overlay and compositing
Black on Transparent
Overlay and compositing
Blue on Transparent
Accent overlay usage